Unlike other online fundraising software, BigRiver increases online giving for membership-based organizations by harnessing knowledge trapped in donor databases to present the most effective appeal to the potential donor.
Through member-aware smartforms and progressive profiling, BigRiver creates personal and emotional connections online that convey, “welcome back,” through a full-circle, 4-step/stage development process: Profile, Inspire, Retain, Radiate. BigRiver Profiles and segments web visitors and integrates historical donor information to display in-context appeals and coherent and insightful messages that Inspire. Peak experiences and loyalty programs Retain members leading to renewals and increased online giving. And with social influence, member comments and endorsements Radiate to their respective circle of family and friends.
Designed for non-technical staff and without the support of IT departments, BigRiver is manual-free and allows staff to get up and running within hours. It offers a simple and intuitive interface that augments popular donor management systems to extend and leverage the value of your existing investment.