Increase Online Giving
Today, the effectiveness of restrictive giving programs will determine which nonprofits succeed and which ones will fail. Donor retention has fallen to 41%, down from 50% just five years ago (Fundraising Effectiveness Survey Report). When compared with the 94% customer retention that commercial business touts, its clear that nonprofits will need to analyze their retention… [More]
Big River is looking forward to attending AAM Annual Meeting & MuseumExpo on May 19–22 in Baltimore, Maryland. With over 150 substantive program sessions, dozens of thought leader presentations, and samples of the latest museum products, there will certainly be much to explore and discover (view event program). The Annual Meeting is the premier professional development… [More]
A need to finance laboratory equipment at Case School of Engineering has inspired the launch of CaseStarter, a fundraising platform designed to support specific projects at the Case School of Engineering and the math and applied sciences of Case Western Reserve University. The CaseStarter project is made possible through the emergence of crowdfunding, made popular by successful platforms… [More]
Big River was delighted to attend the 31st American Museum Membership Conference in Atlanta, Georgia to hear from leading membership managers across North America and beyond. These membership professionals provided multiple perspectives on the intricacies of the museum environment, identified emerging industry trends and shared case studies. Though there were numerous events taking place throughout the conference,… [More]
Introducing MyGivingPal from Big River Tax season is upon us, wouldn’t it be nice to have a snap shot of all of your charitable contributions from the year? Big River has made this possible with our FREE donation management tool, MyGivingPal, that allows donors to document and plan contributions throughout the year. Are you 100% sure… [More]
Donors gave $298.42 billion in 2011, that’s an increase of 4% from 2010. On average they donated 3 to 5% of their adjusted gross income, according to several of the largest charitable foundations. With an increase in giving opportunities, how does a donor choose which charities to support? It can become difficult to not only… [More]
The concept of using storytelling techniques to communicate messages is anything but new. But there is always room for improvement. New digital tools such as social media and mobile are not just changing the way we distribute our stories, but also changing the way our audience shares them. “The Power of Story” is this year’s theme… [More]
Its easy to get overwhelmed with the variety of online tools available today. However, if you’re a fundraiser, its hard to ignore the benefits of adopting new technology to gain insight and make deeper connections with your contacts among social networks. Get the most out of your online fundraising efforts by incorporating the following tools into… [More]
For those who tuned in to Super Bowl XLVII, its was clear that the advertisements themselves had taken center stage at the largest annual sporting event on television. In fact, 40% of adults claim to watch the Super Bowl exclusively for the commercials. We marvel at the efforts these advertisers put forth in an attempt to engage… [More]
Donors today have less time and more options than ever before. You only have a few moments, if not seconds, to capture their attention, communicate your message, and present a call to action. A well thought out video strategy can accomplish all of these goals and more. If your organization has not yet produced video, odds… [More]
URL: http://gobigriver.com/news/
Subscribe to Our Blog