Greg Wereb

A More Appealing Annual Appeal

Twenty-twenty-one — like its predecessor — has certainly had its share of challenges. The continuing threat presented by the COVID-19 pandemic threw a wrench in just about every facet of our lives, as schools, workplaces, weddings, family gatherings and entertainment outlets either went virtual, were postponed or were canceled outright. Sans the service and travel …

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It’s Not Just YOUR Compliance That Matters: Tips for Ensuring Third-Party Data Security

How can you ensure that your vendors are as careful with their data as you are with yours? As recent events in the nonprofit world have shown, you not only need to be vigilant about your own data security, but make sure that any third-party vendors with access to your data are compliant as well. How can you …

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8 Easy Steps to Turn Storytelling Into Successful Fundraising

Shortly after we learn to speak as toddlers, we start telling stories. It’s a fundamental instrument to us as humans, inherent and inborn – an activity that in its infancy is neither ‘taught’ nor ‘learned.’  Simple, disjointed, barely discernible to be sure – but in its foundation the ingredients are there. Characters (with colorful looks, …

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