In a former life, I studied literature and creative writing, so it’s no surprise the mantra “show don’t tell” is one that will forever ring in my ears. When I see something like Apple’s holiday TV ad, I am impressed to see someone get it so right. Let’s see what Apple did here, and what …
Apple ad – brilliant example of “show” not “tell” Read More »
Sponsored by Howard, Wershbale & Co., the Executive Guide to Nonprofit Success offers a full day of presentations on topics ranging from website design to legal challenges confronting nonprofits. It will be held at the at the Benjamin Rose Institute on Thursday, January 23rd from 8:00 AM to 4:00 PM. Ron Cass, founder and CEO …
Executive Guide to Nonprofit Success – Jan. 23rd, Cleveland OH Read More »
I recently came across a great blog post from Dave Brock entitled “Let’s See How Much We Can Confuse Our Customers!” In it, Dave examines the dangers of building a “Go To Market Strategy” from an “inside-out” point of view. In many ways, what he observes is right in line with discussions regarding “donor-centricity” and …
If you’ve ever been to a concert, you know that the opening act is in a tough position. Most of the crowd is impatient to see the main event and doesn’t know a single song. If the band doesn’t find a way to capture the attention of the sea of someone else’s fans standing in …
Always forward-thinking when it comes to technology, the Cleveland Museum of Art has implemented mobile-optimized donation/membership pages using the Big River platform. With mobile web expected to overtake desktop web usage by the end of 2014, experts are urging nonprofits to optimize their web pages for mobile visitors; the CMA is taking action. In …
Cleveland Museum of Art Launches Mobile Membership Pages Read More »
Last night I received a call from my alma mater. It was from a very engaging freshman student. He said he saw that I was an English Literature major and asked what I was doing now. We talked about my original academic path and how it prepared me for professional opportunities and growth. He talked …
Bloomua / Shutterstock.com You have a pretty website. You make the online “ask” specific. You share success stories so donors can see the impact of their gifts. This is a great start. Next step: review your site to be sure you are employing eCommerce best practices effectively. In the commercial space, the number of …
Reports regarding abandonment of nonprofit donation pages are startling. DonationPay reports an average donation page bounce rate of 67%, and npENGAGE says the range for donation form abandonment on nonprofit sites is 50-70%. There can be many factors that contribute to abandonment, but redirection to a third party site for transaction processing may be chief among …
The Challenge Recruiting and retaining students (future funders) is an increasingly competitive endeavor in today’s higher education environment. Endowments are shrinking, funding at the local, state, and federal levels continues to diminish, and the projected decrease in college-age students over the next decade is alarming. At the same time, the economy in recent years …
Creating Sustainable & Self-Perpetuating Fundraising in the age of the Millennial donor: Read More »
There are abundant articles and blogs about the importance of making targeted appeals and letting donors know what their contributions have accomplished. Unfortunately, there seems to be a dearth of real advice regarding how to do this. Technology can help you reach more donors and can help you build personal connections with those donors like …