As we head into 2016, it’s a perfect time for nonprofit fundraisers to assess their online fundraising to be sure pages and processes are optimized to raise as much money as possible and minimize operational hassle for administrative staff. It can be difficult to look at your pages with a fresh eye or to know what’s …
Website Assessment Tool For Nonprofit Fundraisers Read More »
YouTube has introduced donation cards, which can easily be embedded into any video to raise funds for an organization. Here’s an explanation of the cards as well as tutorials to guide users through setup. What are donation cards? New YouTube functionality allows any user with a channel to embed calls to action in …
Fundraisers know the power of storytelling. They know how critical it is to share with donors the impact of every gift. They know that thank yous should be heartfelt and personal. They know that they need to inspire donors to engage on social media. And yet so many donate pages do not show what we know. …
Not sure about the difference between a handle and a hashtag? No problem! Check out Instagram Basics For Nonprofits before you go through the tips. If your organization has an Instagram account and is actively posting (ideally at least once a day), then you are probably looking for ways to grow your following and …
What Is Instagram? Instagram is a social media platform that enables users to take pictures with their mobile phones and share them with one another. Per the Instagram FAQ, the platform was built “to allow you to experience moments in your friends’ lives through pictures as they happen.” Why You Need To Care …
I came across a brilliant line this week from Lisa Jervis of Information Ecology, LLC: “The reality is that software, like any other tool, allows humans to use it to do a set of tasks that, when properly organized, achieve planned goals. We wouldn’t expect a hammer to build a cabinet for us, …
10 Things Nonprofits Should Expect From Software Providers Read More »
The Statue of Liberty, which has long been an iconic landmark in NYC and an important symbol of our nation, might not stand in New York harbor were it not for crowdfunding. The statue itself was a gift from France to celebrate democracy and freedom, but the gift was contingent on The United …
The other day I received an email out of the blue asking us to share this information to support America’s teachers. Of course, we’re happy to help! The following list of resources for educators is courtesy of Jasmine Dyoco. Jasmine is a passionate educator and seeks out opportunities to help other educators engage and teach …
Resources For Educators Seeking Financial Support Read More »
Landing pages are magical. They can mean the difference between a successful campaign and a miserable flop. Before you can effectively tap into that magic, it is important to understand the difference between a website and a landing page and to consider landing page optimization. By way of explanation let’s look at a recent campaign I ran …
If You’re Not Using Landing Pages, You’re Leaving Money On The Table Read More »
Partner Post from Updentity 75% of donors go online to determine where to give time and money. More than likely, your new donors will come to your organization through your website – through your outreach efforts associated with online advertising. But where should you advertise? Google is the largest search engine in the …