Starting today (April 21, 2015) Google is rolling out major changes to its formula that will affect how it presents search engine results to mobile and tablet users. Michael Liedtke via The Associated Press reports: “The revised formula, scheduled to be released Tuesday, will favor websites that Google defines as “mobile-friendly.” Websites that don’t fit the description …
Doesn’t this photo take you away? It makes you want to wander down that path to the beach and dip your toes in the waves. Images do that; they draw us in. They tell a story. They engage our senses. That’s why we use them so frequently when we’re communicating online or in print. …
Do you ever wish you had a crystal ball that told you where donors are, what they are thinking, what they will do, how to talk to them? Have you heard the story about how Target’s predictive marketing resulted in a teenager being sent coupons for diapers and cribs and baby clothes? The girl’s father …
Saint Ignatius High School is a private, Catholic school in Cleveland, OH. Its annual scholarship drive is a big deal; it raises hundreds of thousands of dollars and engages support from those who might not otherwise make an outright donation to the school. Here’s …
How St. Ignatius H.S. Doubled Online Contributions To Scholarship Drive Read More »
Billions of dollars are raised each year using crowdfunding platforms, and a plethora of crowdfunding sites have sprung up over the past few years. (See the links at the bottom of this post for some top 10 lists to help you compare options.) But before you sign up, there is a problem you should consider. …
Retain & Engage Constituents With A “Voice Of” Program Successful corporations routinely solicit feedback from customers in order to nurture relationships with them and keep products and services relevant to the needs of those customers. The practice has become so widely adopted that …
What do a car company, a winery and a sock manufacturer have in common? They all jumped on a weird twitter trend and made (I think) clumsy insertions into the conversation. It started last Thursday; Twitter was a-buzz over a dress…more specifically #TheDress. Some people perceived the dress in question to be white and gold. …
Surfing Twitter Trends – Social Blunder Or Marketing Genius? Read More »
Recorded February 19th, 2015 Tech4Good Cleveland recently held a social media workshop featuring presentations by Gina Stem of the Cleveland Zoological Society and Nate Louis, an Internet Marketing Consultant. Gina shares her experience working with Facebook to dramatically increase zoo memberships while Nate talks more broadly about the social media landscape, pitfalls to avoid, and …
It is well known that nonprofits have long-struggled with average donor retention rates below 50%. Now, it seems, they are beginning to take steps to combat this attrition. According to the 2015 Nonprofit Communications Trends Report, surveys indicate that donor retention, for the first time, considered more important than donor acquisition. So, it should be …
Essential Building Blocks For Your Recurring Giving Program Read More »
We live in a world that increasingly embraces a subscription economy. Rather than initiating a purchase and accepting transfer of goods at point of sale, more and more people are happy to commit to a recurring payment for uninterrupted access to goods or services. It seems imperative that we ask, what does this shift in …
Subscription Manifesto for Nonprofit Organizations Read More »