Brian Sooy is a designer, volunteer, donor, and nonprofit board member. He is the principal of Aespire, the design and marketing firm that empowers mission-driven organizations to create purpose-driven communications through positioning, design, marketing, and web site development. For this guest post, we asked him to share some of the insights from his recent book …
It’s not (repeat, NOT) too soon to start planning with these 7 tips! Strength in Members helps nonprofit organizations develop strong relationships with their supporters. Big River has partnered with Strength in Members to offer our clients a to establish a rigorous fundraising program (or take your program to the next level). For details …
For any nonprofit developing a social media strategy, Measuring the Networked Nonprofit by Beth Kanter & Katie Delahaye Paine is a must-read. The valuable content is presented in a way that is easy to digest – even for those just dipping a toe into the world of social media. Engaging anecdotes share the challenges and successes experienced …
Measuring The Networked Nonprofit: Using Data To Change The World Read More »
Mark your calendars for 9th Annual Bridge to Integrated Marketing and Fundraising Conference, July 9-11, 2014, Gaylord National Hotel, Washington, DC. – Get practical solutions to your direct marketing challenges – Get ideas and tools to help you attract donors and build relationships. – Learn to improve the ROI of your marketing campagins. – Network and …
Again and again, I hear nonprofit fundraising professionals wonder if investing valuable time and resources in social media is really worth it. My response: “It IS!!!” You don’t need to dedicate a staff member to cultivate social media. You don’t need a huge marketing department. What you do need is a little creativity and the …
How JCU Used Twitter To Raise Over $4,000 In One Day Read More »
Creating a “Why I Give” page on your website is a brilliant idea for two reasons. First, when existing donors publicly voice their support and fondness for your organization, their engagement is deepened. The psychological tendency that each of us has to demonstrate consistency will influence them to respond favorably to future requests for support. …
In his fascinating book, Influence: The Psychology of Persuasion, Robert B. Cialdini, Ph.D. explores 6 fundamental psychological principles that direct human behavior. Using straightforward language and fascinating anecdotes, he unveils the mystery behind how we react to influence and offers valuable insights for those who rely on their persuasive ability. If you ask yourself questions …
New features offer more ways to initiate multi-channel communications with constituents. Major Gift Notifications: Receive notifications when major gifts are received online. Set the threshold that defines a “major gift” and identify the people within the organization who should automatically receive an email notification. One of our clients makes sure that someone from …
Recently a vulnerability was discovered in a technology that is widely used to secure communications over the internet. It has been named “Heartbleed” by its discoverers. This is likely to be a big story in the news very soon, and we want to inform our clients and friends about how this impacts Big River. …
Big River Impervious To Heartbleed Vulnerability Read More »
Big River was pleased to attend the Northeast Ohio Entrepreneur Expo held in the beautiful atrium of the Cleveland Museum of Art. Innovative entrepreneurs from the region shared ideas with students, investors and the public and had an opportunity to showcase their innovative products. This annual event is hosted by Jumpstart Inc., a nationally recognized …