Pinterest is not just for crafters, fashionistas and people looking for good short haircuts. Used well, it’s a powerful way to use images and video to get your nonprofit’s message...
Inspired by Influence: The Psychology of Persuasion by Robert B. Cialdini, Ph.D. Dr. Cialdini’s book explores 6 fundamental psychological principles that direct human behavior. Using...
Does your nonprofit have a social media presence, but struggle to build a following large enough to drive real results? Try first meeting your audiences where they are. How do you communicate...
Online crowdfunding reportedly raised over 5 billion dollars in 2013 with about 30% going to charitable causes. In recent years, there has been a proliferation of platforms and consultants...
Online retailers invest LOADS (that’s a technical term meaning “a heck of a lot”) of time and money to find ways to covert more visitors to customers. Not all of the...
Donor Acknowledgement is not the same thing as a Thank You. It’s tempting to try to craft a donor acknowledgement that provides required details for tax purposes and simultaneously demonstrates...