If You’re Not Using Landing Pages, You’re Leaving Money On The Table

Landing pages are magical.  They can mean the difference between a successful campaign and a miserable flop. Before you can effectively tap into that magic, it is important to understand the...

Boost Donations With A Google Ad Grant

  Partner Post from Updentity   75% of donors go online to determine where to give time and money.  More than likely, your new donors will come to your organization through your website –...

Big River Introduces Enhanced Content Editor

Most donor commerce is inspired by compelling content.  At Big River, we believe it should be possible for nontechnical users to create pages that come alive with exciting text, engaging images and...

Fundraising Lessons From #PrimeDayFail

  If you’ve been enjoying #primedayfail tweets as much as I have, it may be hard to think back 48 hours, but let’s try.  Really, Amazon’s “Prime Day” was a genius idea, poorly executed.   There...

6 Types of Shareable Facebook Content

  If you are responsible for promoting your nonprofit on Facebook, you crave likes and follows.  You want your status to go viral so you can connect with a broader audience.  But how do you do...

Get Ready For #GivingTuesday

#GivingTuesday is a quick sprint, but if you want to make the most of it, you need to start getting ready now.  You don’t want to sink too much time and too many resources into the 24 hour...