Year-End Appeal Success Stories
Here are three year-end appeals that really hit their mark, resonating so well with their constituents that they shattered their fundraising goals.
Donation Page Optimization
What’s YOUR Year-End Giving Plan?
The third quarter of the calendar year is the most critical giving season — especially December, where nearly one-third of the year’s giving occurs.
Measuring Campaign Effectiveness: Using Successes to Propel Your Mission Forward
You Have Many Campaigns — Are They All Working Out? The nonprofit industry can never remain still. More and more, outside influencers (and certainly some internal) are changing the way donors engage with and give to your organization. Each day and each campaign is an uphill battle. And yet, your mission remains. Your fundraising goals …
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Donor Marketing 101: Sending the Right Messages to the Right Audience
Use Your Messaging to Inspire Action in Your Audience Donor marketing can make or break the success of your nonprofit because this is how you’re building awareness and inspiring donors to join your cause. With the right strategy, you’re lighting a fire in your audience and motivating them to become an advocate for your cause. …
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Using visitor surveys to improve your website
If you are 100% satisfied with how your nonprofit’s website performs in terms of generating donations, bringing in new volunteers or inspiring advocacy, then you can stop reading now. …Now, for all the honest humans out there…Your website serves a lot of different purposes: inform people about your organization and its mission, …
5 Easy Ways To Boost Online Donations
Online retailers invest LOADS (that’s a technical term meaning “a heck of a lot”) of time and money to find ways to covert more visitors to customers. Not all of the techniques employed translate to nonprofit fundraising, but some lessons learned absolutely apply. Here are 5 super easy things you can try to boost …
If You’re Not Using Landing Pages, You’re Leaving Money On The Table
Landing pages are magical. They can mean the difference between a successful campaign and a miserable flop. Before you can effectively tap into that magic, it is important to understand the difference between a website and a landing page and to consider landing page optimization. By way of explanation let’s look at a recent campaign I ran …
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Grow Your Email List With One Simple Trick
It is universally acknowledged that growing your email list is a critical part of online fundraising. Having a good email list gives you a means to build relationships with your supporters, send nuanced messages to various segments of your audience, and ultimately raise more money. In this post, we’ll examine one simple way to help …
Google to favor mobile-friendly websites
Starting today (April 21, 2015) Google is rolling out major changes to its formula that will affect how it presents search engine results to mobile and tablet users. Michael Liedtke via The Associated Press reports: “The revised formula, scheduled to be released Tuesday, will favor websites that Google defines as “mobile-friendly.” Websites that don’t fit the description …
How St. Ignatius H.S. Doubled Online Contributions To Scholarship Drive
Saint Ignatius High School is a private, Catholic school in Cleveland, OH. Its annual scholarship drive is a big deal; it raises hundreds of thousands of dollars and engages support from those who might not otherwise make an outright donation to the school. Here’s …
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