Year-End Appeal Success Stories
Here are three year-end appeals that really hit their mark, resonating so well with their constituents that they shattered their fundraising goals.
Donor Retention
What’s YOUR Year-End Giving Plan?
The third quarter of the calendar year is the most critical giving season — especially December, where nearly one-third of the year’s giving occurs.
A More Appealing Annual Appeal
Twenty-twenty-one — like its predecessor — has certainly had its share of challenges. The continuing threat presented by the COVID-19 pandemic threw a wrench in just about every facet of our lives, as schools, workplaces, weddings, family gatherings and entertainment outlets either went virtual, were postponed or were canceled outright. Sans the service and travel …
Be a Source and an Outlet – Little Ideas for Big Impact
The rug has been pulled out from almost everyone. People feel like they’re overwhelmed with info and not receiving enough all at the same time. And so the question becomes; how do you as a nonprofit offer clear communication, and encourage people to continue their support? While there isn’t one pat answer, there are …
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Measuring Campaign Effectiveness: Using Successes to Propel Your Mission Forward
You Have Many Campaigns — Are They All Working Out? The nonprofit industry can never remain still. More and more, outside influencers (and certainly some internal) are changing the way donors engage with and give to your organization. Each day and each campaign is an uphill battle. And yet, your mission remains. Your fundraising goals …
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Keeping Donors Happy: How to Improve the Donor Experience
The Impact You Make on Your Donors Can Increase Their Affinity for Your Nonprofit Getting donors to give to your nonprofit is one challenge, but keeping donors happy is a completely different endeavor. Improving your donor experience can create a better impression on donors and encourage them to become stronger advocates for your cause. Happy …
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4 Powerful Ways to Build a Better Donor Base
It’s no secret that building a donor base is challenging for nonprofits. The foundation of donors that many organizations have relied on for years has dropped in recent years, even though it was estimated that 2018 would see a 3.2% increase in individual giving (following a 3% increase in 2017). Indiana University Lilly Family School …
2019 Fundraising Planning: Building a Strategy Using What You’ve Learned
Fundraising in 2018 was driven by online giving both through online giving platforms and social media. Instagram is growing as one of the top social platforms — they hit one billion users in 2018 and aren’t showing any signs of slowing down. Currently, around 30 percent of nonprofits are using this platform as a space …
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Wealth Distribution in the U.S. is Changing Charitable Giving
Charitable Giving in the U.S. Has Changed Over the Past 25 Years This is due to many different factors including the distribution of wealth in our country and the way that Americans are now thinking about tax deductions. These changes have altered the way people consider giving donations, and it’s had a mixed impact on …
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Monthly Giving: Why It Matters and How to Do It Effectively
What’s Monthly Giving, and Why Is It Important? Fundraising isn’t an easy task for nonprofits. If it were, there probably wouldn’t be any development or fundraising departments and teams working late hours, calling and meeting in person with current donors, communicating with prospective donors, meeting with business owners and leaders to secure sponsorships, seeking endowments, …
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