Engaging Constituents

Virtual Fundraising – Little Ideas for Big Impact

Current events have made abundantly clear what some nonprofits have learned the hard way in the past; events can sometimes be cancelled because of circumstances beyond your control. What used to be an isolated incident due to a venue closing, a vendor going out of business or other reasons is rapidly becoming the new normal …

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donor experience

Keeping Donors Happy: How to Improve the Donor Experience

The Impact You Make on Your Donors Can Increase Their Affinity for Your Nonprofit Getting donors to give to your nonprofit is one challenge, but keeping donors happy is a completely different endeavor. Improving your donor experience can create a better impression on donors and encourage them to become stronger advocates for your cause. Happy …

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Wealth Distribution in the U.S. is Changing Charitable Giving

Charitable Giving in the U.S. Has Changed Over the Past 25 Years This is due to many different factors including the distribution of wealth in our country and the way that Americans are now thinking about tax deductions. These changes have altered the way people consider giving donations, and it’s had a mixed impact on …

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Donor Marketing 101: Sending the Right Messages to the Right Audience

Use Your Messaging to Inspire Action in Your Audience Donor marketing can make or break the success of your nonprofit because this is how you’re building awareness and inspiring donors to join your cause. With the right strategy, you’re lighting a fire in your audience and motivating them to become an advocate for your cause. …

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