Use Giving Tuesday to Build Awareness for Your Cause It’s almost that time of year when you won’t be able to escape an ad or promotion for Black Friday and Cyber Monday. For nonprofits, commercial holidays usually don’t provide a lot of benefits, but a Giving Tuesday campaign could be the catalyst you need to …
The Fundamentals of a Successful Giving Tuesday Campaign Read More »
Your Organization Has a Mission — Donors Do, Too Today’s donor motivations are strategic in how philanthropy is approached. People give to the causes they care about the most. And while your organization likely has more than one opportunity for donors to give, donors nonetheless have specific interests that they want to see their hard-earned …
How to Support Donor Motivations While Keeping Fundraising on Track Read More »
You’ve probably received emails with embedded custom slideshows. They’re slick. They’re engaging. They’re also really easy to create using entirely free tools. I’ve put together step-by-step instructions to walk you through the entire process. CREATE YOUR CUSTOM SLIDESHOW Collect compelling images for your slide show. Login to google and CLICK HERE to visit your …
Step-by-Step Guide To Creating & Sharing A Custom Slideshow Read More »
The last few months of every year I get a lot of mail. I’m sure you do too. Christmas cards from friends and family members, catalogs and special offers, and year-end appeals from every nonprofit I’ve supported in recent history. Every day, I dump the contents of my mailbox and sift through it sorting it …
If you are 100% satisfied with how your nonprofit’s website performs in terms of generating donations, bringing in new volunteers or inspiring advocacy, then you can stop reading now. …Now, for all the honest humans out there…Your website serves a lot of different purposes: inform people about your organization and its mission, …
Inspired by Influence: The Psychology of Persuasion by Robert B. Cialdini, Ph.D. Dr. Cialdini’s book explores 6 fundamental psychological principles that direct human behavior. Using straightforward language and fascinating anecdotes, he unveils the mystery behind how we react to influence and offers valuable insights for those who rely on their persuasive ability. If you …
Does your nonprofit have a social media presence, but struggle to build a following large enough to drive real results? Try first meeting your audiences where they are. How do you communicate with donors now? At events? Via email? Direct mail? Use those traditional communication methods to put a social call …
How do I get constituents to follow my nonprofit on social media? Read More »
Fundraisers know the power of storytelling. They know how critical it is to share with donors the impact of every gift. They know that thank yous should be heartfelt and personal. They know that they need to inspire donors to engage on social media. And yet so many donate pages do not show what we know. …
Not sure about the difference between a handle and a hashtag? No problem! Check out Instagram Basics For Nonprofits before you go through the tips. If your organization has an Instagram account and is actively posting (ideally at least once a day), then you are probably looking for ways to grow your following and …
What Is Instagram? Instagram is a social media platform that enables users to take pictures with their mobile phones and share them with one another. Per the Instagram FAQ, the platform was built “to allow you to experience moments in your friends’ lives through pictures as they happen.” Why You Need To Care …