There is no question that in order to remain top-of-mind among donors, nonprofits need to produce content on an ongoing basis. More importantly, this content must be relevant to both your nonprofit’s cause and your donors’sensibilities. After all, isn’t this why they support your organization in the first place? So how does a nonprofit create …
5 Tips for Creating Content That Clicks With Donors Read More »
Today, the effectiveness of recurring giving programs will determine which nonprofits succeed and which ones will fail. Donor retention has fallen to 41%, down from 50% just five years ago (Fundraising Effectiveness Survey Report). When compared with the 94% customer retention that commercial business touts, its clear that nonprofits will need to analyze their …
Storytelling: The Fundraiser’s Secret Weapon for Donor Retention Read More »
Donors today have less time and more options than ever before. You only have a few moments, if not seconds, to capture their attention, communicate your message, and present a call to action. A well thought out video strategy can accomplish all of these goals and more. If your organization has not yet produced video, odds …