Landing pages are magical. They can mean the difference between a successful campaign and a miserable flop. Before you can effectively tap into that magic, it is important to understand the difference between a website and a landing page and to consider landing page optimization. By way of explanation let’s look at a recent campaign I ran …
If You’re Not Using Landing Pages, You’re Leaving Money On The Table Read More »
If you’ve been enjoying #primedayfail tweets as much as I have, it may be hard to think back 48 hours, but let’s try. Really, Amazon’s “Prime Day” was a genius idea, poorly executed. There are some great lessons to be learned here for nonprofit member organizations. As it approached its 20th birthday, Amazon was …
#GivingTuesday is a quick sprint, but if you want to make the most of it, you need to start getting ready now. You don’t want to sink too much time and too many resources into the 24 hour campaign, but a little strategic planning and a dash of creativity can help you bring in end …
Guest Post By Joe Garecht Joe is the founder of The Fundraising Authority and Smart Political Fundraising. He has authored several books on fundraising, including How to Raise More Money for Any Non-Profit, and has consulted with organizations worldwide to help them supercharge their fundraising potential. ********** Did you know that over two-thirds of all …
Whether you run a raffle in conjunction with a fundraising event, or as a stand-alone effort, the key to successful ticket sales is quality prizes. Of course, you can always offer cash prizes, but you should be able to secure in-kind donations for your prizes so the money from ticket sales can go entirely to …
Day to day, we are all confronted with scenarios that require us to consider options and choose an ethical path. Unfortunately, that path is not always clearly marked. Tech4Good Cleveland recently gathered to discuss a few ethics questions. Questions/scenarios were posed by various nonprofit technology & fundraising professionals; we discussed them as a group and …
“I’m a new nonprofit just beginning to fundraise. Where do I start?” We hear this over and over again from our startup nonprofit clients. New nonprofits have dual goals: Raise Money, Raise Awareness. They want to build a donor database and let the community know who they are and what …
Do you ever wish you had a crystal ball that told you where donors are, what they are thinking, what they will do, how to talk to them? Have you heard the story about how Target’s predictive marketing resulted in a teenager being sent coupons for diapers and cribs and baby clothes? The girl’s father …
Fundraising professionals generally recognize James Greenfield’s finding that average fundraising cost per dollar raised is $0.20 (Fund-Raising: Evaluating and Managing the Fund Development Process). Obviously, the goal is to reduce this fundraising cost as much as possible in order have more funds for mission. Let’s look at one way to reduce costs associated with …
Packaging your donations is an effective way to increase the volume of giving and the size of the average gift.. Before you start contemplating packaging, however, you want to be sure that you’ve identified your target audience(s). If you have not yet done this in any sort of structured way, I strongly suggest that you …