Peer-To-Peer & Crowdfunding

Peer-to-Peer Fundraising: Leverage Social Pressure

Peer-To-Peer & Crowdfunding / By

The first online peer-to-peer fundraising site, ArtistShare, appeared in 2003 and was designed to give supportive fans a way to financially support an artist’s work in return for an insider’s look at the work’s creation, exclusive merchandise or VIP access to events, etc.  Since then, “fan-funding” has morphed into “crowdfunding” and it is used by …

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How JCU Used Twitter To Raise Over $4,000 In One Day

Peer-To-Peer & Crowdfunding, Social Media / By

Again and again, I hear nonprofit fundraising professionals wonder if investing valuable time and resources in social media is really worth it.  My response:  “It IS!!!” You don’t need to dedicate a staff member to cultivate social media.  You don’t need a huge marketing department.  What you do need is a little creativity and the …

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